Mr. Zeiad F. Tuaimeh was rewarded by The Minister of Tourism on the 28^th of September 2004 as the first pioneer to start the fast food Industry in Jordan 1985.

In early 1980"s Mr. Tuaimeh having gained extensive experience and knowledge of the restaurant industry, returned to his homeland in Jordan. He opened his first restaurant in 1985 between the 7^th and 8^th circle Amman, Jordan with a dream of establishing a restaurant operation which would exemplify the high standard of quality and service.